Our vision is to offer vegan and cruelty-free colognes, perfumes, deodorants, air fresheners, lip balms, lotions, soaps, insect repellents and more, all at affordable prices. All of the products sold on our site are vegan and cruelty-free—in other words, we do not sell any items that are tested on animals or which contain animal products, and we work to ensure that all of our ingredients are sourced through producers who are committed to fair practices.
As conscientious consumers who strive to avoid contributing to companies and individuals who harm animals or the environment, we were frustrated by the lack of affordable vegan and cruelty-free colognes and perfumes, so our goal with starting this business was to give conscientious consumers a way to smell nice without having to compromise their ethical views.
Because we place a strong emphasis on ethical business practices, our cruelty-free ethos doesn't end at avoiding harm to non-human animals—we also seek to avoid environmental damages, and the exploitation of, or harm to any human workers that help bring these products to you. This means that we seek to source all of our ingredients from companies that are fair-trade or unionized, that we pay our workers a living wage, and that we implement democratic decision-making into our business model.